Okay. Let's start here.
Reality is the actual physical universe that we exist in. The universe is the way it is regardless of how we perceive it to be. A truth is a truth, it doesn't require that you believe it is true to be so. Perception, however, is how we as individuals, translate that reality into information that we can use in order to relate to the external world. In other words, we all have our own personal version of reality that we carry around in our heads, and are totally unable to relate to any other persons version of reality, or them to ours. But it doesn't change reality.
However, we can, and often do, change our personal realities, which is what I've been saying all along. In my personal reality, the earth is a little bit cleaner. In Jacks, there's a job to be done. In the "baseline" reality, both of these and a thousand more facts are true.
Morals are not something that can be proven as objective fact in the same way that color can be. Saying "That blue light has a wavelength of 420 nm." is objective fact. Saying "The blue light is really tacky," is subjective opinion.
In the same way, saying "This person is dead," is objective. Saying "His death is a bad thing" is subjective.
Morals are simply application of personal values, which are inherently subjective.
I await your reply.
/edit: Matt rocks: "Objectivity works only to prove that something exists. It has no influence on how we value it."
(grammar changed to protect the innocent.

)
You can't go around building a better world for people. Only people can build a better world for people. Otherwise it's just a cage.
--Terry Pratchett
When it's cold I'd like to die