I've been thinking about this for a little bit...and I don't see much that could really be improved.
The cross marketing between Facebook, Twitter and Youtube seems to be going well. I agree with people that part of the excitement leading up to Curve was because of how much exposure OLP got in these places. In my opinion, nothing really needs to be changed here.
The live streams, obviously a great idea. Seeing the band working on songs was absolutely amazing for the hardcore OLP fans. However...I wonder how many average viewers those streams had, and whether it was able to penetrate into the more casual fan base. Still, an idea that should definitely be continued next time. I loved the livesteam interview/performance they did on (I think) CFOX radio in Vancouver. Also, many bands are now streaming some concerts on Youtube or Ustream...something I think OLP should consider (though I don't know the technicality of how this could be implemented, perhaps it is too difficult). It's possible it could affect some ticket sales, and touring is the lifeblood for any modern band, but if you did it for a concert in Toronto, for example, I'm sure you'll still sell out the show and get a bunch of viewers online too.
One of the greatest things about OLP is their live performances, and these have to be experienced by more people. It's highly possible that some people will watch a live stream and think to themselves, "Wow that was really great, I gotta go see them next time they're in my town!"
The Q&A idea is another great idea, but I wonder how it could be implemented. One thought that I had was for the band to do an AMA (Ask Me Anything) on Reddit. It obviously wouldn't get the same exposure as when President Obama did it, but Reddit is a massive online community and it may bring some people in.Additionally, I saw a AMA recently by the Trailer Park Boys...instead of answering the questions the usual way by posting in the thread, they actually collected all the questions and posted a video with the answers. I think that was a very cool, interactive way to do it. Obviously interactivity with fans is going to be vital for bands going forward, and this may be a good way to do it.
(Side note, OLP's presence on Reddit is very small...and I think there is more the band and
the CM as a community could be doing to spread the word there. As I said, the Reddit community is massive and this could be a way to produce online exposure.)
Live Chats. Similar to the AMA, but in a live chatroom environment. I can't be certain (though I'm sure someone else here is), but I believe that the band has done something similar to this before. Many, many fans dreams of being able to talk to the guys, get their ideas about music, life, whatever, and this would be a great way to accomplish this. In my mind, it would be pretty easy to put up a Chatango webchat on a new page on OLP.com, just for the evening, advertise it and then get some people in there. The positives to this is that instead of the standard question/answer format, it's much more interactive with people being able to have conversations with the guys in
real time. You could also post a list of chat rules, and add moderators to the chat to make sure it's nice, and to keep the idiots out. Maybe this isn't an idea that you were considering...but I think it's something worth talking about. Having a live chat before a album release, or some other special event, could be a good way to get some more attention and excitement.
Contests! This is for sure another way to be interactive. The Heavyweight remix contest was, in my opinion, a fantastic way of looking at how to do an interactive contest online. Not only did it get the fans involved, but it also potentially spread OLP's music into new genres and new ears....which is exactly what a contest is supposed to do. I don't have many thoughts about this currently...however I'll say that remixes, art contests, anything that promotes creativity is going to be interesting to many fans.
Activism. I know this is something that is outside of the realm of music, and goes more into the guy's personal lives...but the truth is that what they do in these areas DOES help promote the band to a small extent. Take for example Fight the Good Fight, a song used for Occupy, that helped get some new music to new listeners. No advice or ideas in this bullet point, just a note to say that I think it's great the way the guys do this, and I hope that it continues.
However, FTGF brings me to another point....bonus material. And no Trusty, I don't wanna make you bang your head against the wall...but there are some
real advantages to doing this aside from pleasing the hardcore fan that just wants to hear Grocery List. Consider the following scenario...a band only has a major release every 3 or 4 years. How does it affect the viability of the band? Obviously the answer is negatively...the casual fans forgets about them, looks for music elsewhere and doesn't get hooked into the band the way you want them to. In the internet age, the attention span of the average fan is incredibly short. There needs to be something to bridge the gap. Adding live videos from the concerts on Youtube is a good way to do this, and I applaud that effort, but ultimately people want something that they could listen to completely and put on their iPod. So as much as maybe the guys don't like the idea of putting out b-sides, releasing a couple of these songs (perhaps also remixes, or unreleased acoustic versions of some of their big hits) every 6 months-1 year keep the band current, keeps their online footprint active and ultimately I believe would bring in more fans. I realize the b-sides debate could rage on and on...and I'm not trying to start the debate again. I'm simply stating that more new material more often, even if it were just a song or two every year, would greatly help the band stay viable.
EDIT: I actually do have a contest idea: Post a poll on OLP.com or Facebook asking people what OLP single they would like to hear an acoustic version of (OMA would be my choice), or what song they would love to hear OLP cover. In this way the band won't have to affect their integrity (if that is how they see it) of releasing their personal work that they feel isn't worthy of being released while at the same time getting something cool to listen to out there, and also involving the fans.
In the end, I have countless more ideas I could mention, but they tend to stray away from the topic of how OLP can improve their online marketing presence and go more towards general complaints about the operation of the band, so I'll end things here. I hope that some of the thoughts in my post were useful. Generally I think the band is doing all they can online at the moment, but it never hurts to try to be innovative and come up with some new ideas.
Apologies on the long post